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When using Google Ads, there are Four different keyword match types to select from:

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Exact Match

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Phrase Match

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Broad Match

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Negative Match

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Thankyou For Watching

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Ads

What Are Keyword Match Types?

When using Google Ads, there are Four different keyword match types to select from:

1. Exact Match 2. Phrase Match 3. Broad Match 4. Negative Match

Exact Match

The ad is only displayed when the user searches for the exact keyword or a variation close to it.

Phrase Match

The ad is only displayed when the user searches for a phrase that has your keyword or a similar variation included.

Broad Match

The ad is only displayed when the keyword matches the search terms relevant by Google Ads or a variation of it.

Negative Match

Negative Match prevents your ad from triggering for–irrelevant search queries that are similar.

Thankyou For Watching

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