WHAT IS

programmatic advertising

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PLATFORMS FOR

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TYPES OF MEDIA BUYING

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BENEFITS

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WORKING

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www.dsom.in

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WHAT IS

PROGRAMMATIC

ADVERTISING

programmatic advertising

THE USE OF AUTOMATED TECHNOLOGY FOR MEDIA BUYING for (PROCESS OF PURCHASIN)G ADS.

PLATFORMS FOR

SELL-SIDE PLATFORM( SSPs)

DEMAND- SIDE PLATFORM (DSPs)

AD EXCHANGERS

PROGRAMMATIC ADVERTISING

TYPES OF MEDIA BUYING

REAL-TIME BIDDING

PREFERRED DEAL

PRIVATE MARKETPLACE

PROGRAMMATIC DIRECT

BENEFITS

TRANSPARENCY

REAL-TIME INSIGHTS

EFFICIENCY

TARGETING

WORKING

VISITORS GO TO A WEBSITE

TALKING TO AN AD EXCHANGE OR SSP

ADVERTISERS SUBMIT BIDS VIA A DSP

THE AD IS WON BY HIGHEST BID

www.dsom.in

For more information: