Types

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SEO Keywords By Buyer Intent

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Informational keywords

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Navigational keywords

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Commercial keywords

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Transactional keywords

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Types

Keywords

DSOM.IN

SEO Keywords By Buyer Intent

Most SEOs commonly agree that there are four main types of keywords to classify intent

Informational keywords

Searchers looking for an answer to a specific question or general information.

Navigational keywords

Searchers intending to find a specific site or page.

Commercial keywords

Searchers looking to investigate brands or services.

Transactional keywords

Searchers intending to complete an action or purchase.

DSOM.IN

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