The aim of keyword research is not only to identify keywords that relate to your business and target audiences, but also to find ‘good’ keywords .
Why keyword research is important?
Keywords with high search volume
‘The good’ keywords and one way this can be defined is by assessing how many people search for a term. This is universally measured by average monthly volume or AMV.
keywords with low competition
When researching keywords it is important to assess how much competition exists.
Although looking at the ‘competition’ of a keyword in GKP is useful for a quick idea of the competition.
Category
Understand what you’re competing against
When assessing keyword difficulty it can also be useful to examine who appears in SERPs and in what format.
keywords with high conversion rates
Keyword difficulty can also be an indication that a keyword is too broad. Typically, the shorter a keyword the more difficult it is going to be to rank for, and the higher the competition.